I. Process:

• Identify business opportunities in the Arabian Gulf and wider MENA region
• Identify unique products or services; validate business opportunity
• Establish relationship with providers

II. Steps to Market:

• Analyze the market to determine feasibility and market entry strategy
• Begin incubation process 

III. Incubate Projects:

• Create company and complete licensing
• Provide initial seed capital
• Bring in additional investors if needed to grow and expand

IV. Commercialize Projects:

Depending on the endeavor, Better Trends may source a project and take it from incubation through the start-up phase before bringing in other partners. The Group can also partner with international companies that have a successful product or a service needed in the region and act as a facilitator and/or consultant. Selected projects and businesses may be developed in-house. The Better Trends Group also provides consulting services to new and existing market players.

Our consulting services include but are not limited to:

• Market research and analysis
• Feasibility studies
• Developing business plans
• Strategic advisory
• New ventures’ start-and build-up services
• Government approvals